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Close Supporting adults to understand and access care, support, community services, assessments, financial information and pathways to greater independence.
Supporting unpaid carers with information, advice, wellbeing resources, local services and practical guidance to help them continue in their caring role.
Helping children, young people and families navigate Special Educational Needs and Disabilities (SEND) services, local support, education pathways and available resources.
The Challenge
Accessing Adult Social Care information and advice can be complex, particularly for people who are seeking support during a difficult or unexpected period in their lives. Whether someone is looking for help for themselves, a family member or a person they care for, navigating services, understanding eligibility and finding the right information can often feel overwhelming.
Many people need support outside of normal working hours, while others face additional barriers such as language, literacy or confidence in accessing services. As a result, important information can be difficult to find, hard to understand or simply inaccessible when it is needed most.
For local authorities, increasing demand and limited resources place significant pressure on frontline teams. Valuable staff time is often spent responding to routine enquiries, signposting services and answering frequently asked questions, reducing capacity for more complex cases that require professional intervention.
The challenge is clear: people need accessible, personalised support when and where they need it, while councils need scalable solutions that improve access to information without increasing pressure on already stretched services.
The Solution
Aida works with local authorities and their partners to provide a trusted digital assistant that becomes an extension of the team. Available 24 hours a day, 7 days a week, Aida delivers personalised conversations that help people access information, understand their options and navigate support services with confidence.
Powered by your organisation’s knowledge, policies and curated content, Aida provides consistent, accurate guidance while also connecting users to live information such as local directories, community services and support resources. It can communicate in multiple languages, making information more accessible to diverse communities and helping people find support when and how they need it.
Developed in partnership with local authorities including Norfolk County Council, Bradford Council and West Northamptonshire Council, Aida has been designed to address the real-world challenges facing social care, carers’ services, SEND provision and family support. By helping people find answers more quickly, improving access to trusted information and supporting self-service where appropriate, Aida reduces pressure on frontline teams while enhancing the experience of those seeking help.
Whether supporting an adult looking for care, an unpaid carer seeking advice, or a parent navigating SEND services, Aida provides a scalable, accessible and person-centred way to connect people with the information and support they need.
Aida Supports
Aida: ASC
Helping people navigate Adult Social Care with confidence.
Aida: ASC enables residents to have a conversation with your Adult Social Care knowledge, helping them understand available support, explore their options and access the right information at a time that suits them. Available 24/7 and in multiple languages, Aida provides personalised guidance powered by your local content, services and pathways.
By making information easier to find and understand, Aida helps people get the answers they need while reducing routine enquiries and demand on frontline teams.
Aida: Front Door
A digital front door to support and information.
Aida: Front Door helps residents quickly access trusted information, guidance and signposting through a simple, conversational experience. Powered by your local knowledge and services, it helps people find the right support from their very first interaction.
Available around the clock, Aida improves the customer experience, promotes self-service and helps ensure enquiries reach the right place first time.
Aida: SEND Support
Making SEND information easier to access and understand.
Aida: SEND Support helps children, young people, families and professionals navigate SEND services through personalised, easy-to-understand conversations. Drawing on your Local Offer, pathways and support services, Aida provides trusted guidance whenever it is needed.
By helping families find answers more quickly, Aida improves access to support while reducing routine enquiries to SEND teams.
Aida: Children’s Services
Supporting children, young people and families to access the right help.
Aida: Children’s Services provides trusted information, advice and signposting through a simple, accessible conversation. Whether families are seeking early help, family support or local services, Aida helps them find the information they need quickly and confidently.
Available 24/7, Aida improves access to support while freeing up valuable time for frontline teams.
Aida: Carer Connect
Helping unpaid carers find support when they need it most.
Aida: Carer Connect provides unpaid carers with personalised information, advice and guidance through a trusted digital assistant available 24/7. From carers’ assessments and financial support to local services and wellbeing resources, Aida helps carers access the support available to them.
By making information easier to find and understand, Aida helps carers feel more informed, connected and supported throughout their caring journey.
Trusted knowledge
Expert-Backed Advice
Get access to trusted information and resources.
Delivered in your language
Users can have a conversation with your knowledge in their language, 24/7
Chat where people are
Delivering your assistant on WhatsApp means we can meet users where they already are and encourage a conversation. Moreover, users can come back to messages and information provided.
Advice on demand
Users can get the answers they need when they need them.
How it works
Aida is designed for seamless deployment and intuitive use, ensuring maximum uptake by both councils and residents. It’s a standalone service with no reliance on existing infrastructure.
Secure data & Privacy
We build our solutions with the public sector’s critical needs for security and compliance at the forefront. Aida is underpinned by a robust, audited platform, ensuring trust and confidence from day one for your IT and Information Governance teams.
Secure Architecture
The AI functionality operates strictly separate from the user’s personal data. Mobile numbers are held where WhatsApp is used but redacted and encrypted within our proprietary Bullet Brava platform, which is UK-hosted and fully compliant with UK GDPR.
AI Guardrails & Trust
Aida’s conversational engine draws responses only from a pre-ingested, council-approved knowledge base. This essential safeguard eliminates the risk of AI ‘hallucinations’ or ‘drift’ and guarantees all guidance is accurate, safe, and aligned with council messaging.
Compliance simplified
Leveraging the WhatsApp Business API allows us to provide a secure, scalable service via a channel people already use. All data is processed and stored securely in AWS UK-based data centres, with full transparency on data handling procedures to simplify your Information Governance (IG) process.
Try Aida
Start chatting to our demo AI assistant for free and experience the magic of intelligent conversations. Built on a subset of real data for a locality, you can get a real feel for how engagement feels and the knowledge on offer.
Client successes
Norfolk Council
We worked with Norfolk Council to deploy our digital assistant as a resource for unpaid carers in the region. Offering support and checking in with wellbeing, Cora (the name for their assistant) provides a valuable contact for unpaid carers.
Bradford Council
We delivered “Annie”, a version of Aida, for Bradford residents to enable them to have a conversation with the wealth of adult social care information on offer. Being able to deliver advice 24/7 in multiple languages has eased pressure on the front door. Annie is available via web and on WhatsApp.
West Northamptonshire Council
We deployed “Rose” as an AI powered digital assistant to ease pressure on the call centre handling adult social care enquiries. Primed with advice, knowledge and signposts that call centre staff typically give out, Rose can help residents find the right information or links when they need them. Rose is available via web and on WhatsApp.
The main thing that is attractive to us is around the different languages – there are over 150 languages that are spoken in Bradford – the fact that Aida can communicate with some in their own language is a real bonus. I’d had previous meetings and demonstrations being shown chatbots – and this is really different – and I’m really impressed, as are my colleagues.
We want to ensure Annie [Bradford’s version of Aida] can give ASC information quickly and prevent people having to come through to the front door for signposting queries; it’s been really nice to see Annie grow and develop.
– Karen Hudson, Service Manager, Independence Advice Hub, Bradford Council
Ready to see the future of public service?
Get access to a demo to experience our secure AI solutions. You’ll get to see exactly how they work and choose which product you’d like to dive into.
