Of adult smartphone users use WhatsApp
(OFCOM)
Messaging app across all generations
Of smartphone users use WhatsApp daily
(OFCOM)
Support when people need it – day or night, no matter the time.
Get immediate, concise responses from trusted, approved information.
Remembers previous questions to provide more personalised, relevant responses.
Users can revisit previous advice and answers whenever they need to.

Communicate in multiple languages in both text and voice options.
The ability to send and receive voice messages for greater accessibility and convenience.
Interfacing with local directories to connect people with relevant organisations and support.
Conversations can be connected to contact centre teams, reducing repetitions and saving time.
The assistant remembers key details, so users don’t have to repeat themselves.
Active monitoring to identify and escalate safeguarding concerns where appropriate.
WhatsApp is used everyday by the vast majority of people. A platform that users know and trust.
No new app to download, no new account to create. Just simple accessible support.
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