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Close Supporting Health, Wellbeing and Prevention
Vida is an AI powered health assistant that helps NHS organisations, local authorities and public health teams deliver trusted, personalised support 24/7. Powered by your organisation’s approved content, clinical guidance and local services, Vida provides consistent, evidence based conversations that help people access information, understand their options and make informed decisions about their health.
Tailored to a wide range of use cases, including smoking cessation, healthy weight management, prevention programmes and long term conditions, Vida encourages self management, supports behaviour change and connects people to the right services. The result is improved health outcomes, better user experiences and reduced pressure on frontline teams.
The Challenge
Accessing trusted health and wellbeing information can be challenging, particularly when people are trying to make decisions about their health or support a loved one. Whether someone is looking to stop smoking, improve their wellbeing, manage a long-term condition or access local health services, finding accurate, relevant advice can often feel confusing and overwhelming.
Many people need support outside of traditional service hours, while others face barriers such as language, health literacy, digital confidence or uncertainty about where to turn. As a result, opportunities for early intervention are missed, preventable health issues can escalate, and people may seek help from already overstretched frontline services for information that could be accessed more easily.
For NHS organisations, public health teams and local authorities, rising demand and limited resources continue to place pressure on clinical and support services. Significant staff time is spent responding to routine enquiries, providing reassurance and signposting people to the right services, reducing capacity for more complex cases that require professional expertise.
The challenge is clear: people need trusted, personalised health information and support whenever they need it, while organisations need scalable digital solutions that improve access, encourage prevention and self-management, and reduce pressure on frontline teams.
We have 6 digital coaches in Public Health
We currently support six councils with digital coaches, each designed to address specific service areas and support people on their health improvement journey.
Quit Coach
Worcestershire Council
Quit Coach
Wolverhampton Council
Quit Coach
Wigan Council
Quit Coach
Hertfordshire Council
Quit Coach
Medway Council
Quit Coach
East Sussex Council
The Solution
Vida works with NHS organisations, public health teams, local authorities and healthcare providers to deliver a trusted AI-powered health assistant that becomes an extension of existing services. Available 24 hours a day, 7 days a week, Vida provides personalised conversations that help people access trusted information, understand their options and make informed decisions about their health and wellbeing.
Powered by your organisation’s approved content, clinical guidance and local information, Vida delivers consistent, evidence-based support while connecting users to local services, community resources and healthcare pathways. It communicates naturally through text and voice, supports multiple languages, and makes health information more accessible to diverse communities whenever support is needed.
Built specifically for healthcare and public health, Vida can be tailored to a wide range of use cases, from smoking cessation and healthy weight management to prevention programmes, long-term conditions, vaccination campaigns and wider health improvement initiatives. By encouraging self-management, supporting behaviour change and providing immediate access to trusted information, Vida helps improve outcomes while reducing unnecessary demand on frontline services.
Whether supporting someone to quit smoking, improve their wellbeing, manage an ongoing health condition or find the right local service, Vida offers a scalable, accessible and person-centred way to deliver personalised health support at any time of day.
Digital Coaches to Support Public Health Interventions
Vida combines trusted health information, personalised digital coaching and intelligent automation to support people throughout their health improvement journey. From evidence-based guidance and proactive engagement to population insight and safe AI governance, Vida helps public health teams deliver better outcomes while extending the reach of existing services.
- Trusted Advice & Guidance
- Scheduled & Broadcast Messaging
- Digital Assistance & Insight
- Guardrails & Human in the Loop
Trusted Advice & Guidance
- Improved access to trusted public health information, advice and personalised coaching
- Active support for smoking cessation, healthy weight management and other prevention initiatives
- Reduced demand on public health and specialist support teams
- Extending personalised coaching and support to 24 hours a day, 7 days a week
- Personalised guidance powered by trusted clinical guidance, local services and evidence-based behaviour change techniques
- Helping people self-manage their health and make informed lifestyle choices
Scheduled & Broadcast Messaging
- Scheduled coaching, reminders and motivational messaging
- Proactive support to encourage prevention and long-term behaviour change
- Supporting long-term adherence to healthy behaviours and treatment plans
- Ability to proactively communicate with specific user groups at scale
- Rapid distribution of important public health messages, campaigns and service updates
- Continuous follow-up to help maintain motivation and reduce relapse
- Earlier intervention through personalised check-ins and wellbeing monitoring
Digital Coaching & Insight
- AI-powered coaching capable of supporting hundreds of people simultaneously
- Personalised, evidence-based health coaching driven by contextual conversations
- Expand the reach of public health teams without increasing demand on staff
- Rich population health intelligence and structured insight data
- Real-world evidence demonstrating behaviour change, engagement and health outcomes
- Detailed insight into user journeys, goals, barriers and engagement over time
- Understanding of engagement across different population groups and communities
- Comprehensive monthly insight and impact reports
Guardrails & Human in the Loop
- Embedded safeguarding and risk management with human oversight
- Evidence-based responses grounded in trusted clinical guidance and local pathways
- Proactive signposting for users who may need urgent or specialist support
- Every conversation fully auditable through a live management console
- Human handover where additional support or intervention is needed
- Highest levels of cyber security, information governance and GDPR compliance
Real Stories, Real Impact
From First-Day Nerves to Becoming a Non-Smoker
A resident began their quit journey worried about the difficult morning cravings that had derailed previous attempts. Through regular encouragement, practical advice and personalised support, they built confidence week by week, celebrating milestones from their first smoke-free day to officially becoming a non-smoker. By the end of their journey, they described themselves as feeling “freer and richer” and embraced their new identity as a non-smoker.
Quit Coach, East Sussex More Than Just Quitting Smoking
After just one week smoke-free, a resident reported noticeable improvements in taste and smell, reduced coughing and a renewed focus on exercise and healthy eating. They credited the ongoing conversations and encouragement from Quit Coach with helping them stay motivated, telling the assistant they felt healthier than they had in years and were “soooo very proud” of what they had achieved.
Quit Coach, Worcestershire Personalised Support for Everyday Challenges
A resident found that driving was their biggest smoking trigger. Rather than offering generic advice, Quit Coach provided tailored strategies including healthy snacks, playlists, chewing gum and keeping nicotine replacement therapy close by. The personalised guidance helped them prepare for difficult situations and stay smoke-free during long journeys
Quit Coach, Wigan Celebrating Every Milestone
Quit Coach supported one resident from setting their quit date through to achieving more than two months smoke-free. Along the way, the assistant celebrated each milestone, reinforced the health benefits of quitting and helped the individual navigate cravings, setbacks and lifestyle changes. By the end of the journey, smoking was no longer something they were trying to stop—it had become part of their past.
Quit Coach, East Sussex
Vida Supports
Vida: Quit Coach Smoking
Helping people quit smoking with confidence.
Quit Coach Smoking provides personalised, AI-powered smoking cessation support through familiar WhatsApp conversations, giving people instant access to trusted advice, encouragement and practical guidance whenever they need it.
Available 24/7, Quit Coach helps people stay motivated, overcome cravings, answer questions in real time and signposts users to local stop smoking services where appropriate. It improves engagement, complements existing services and helps more people achieve a successful quit.
Vida: Quit Coach Vaping
Helping people quit vaping with confidence.
Quit Coach Vaping provides personalised, AI-powered support through familiar WhatsApp conversations, helping people reduce or quit vaping with trusted advice, encouragement and practical guidance whenever they need it.
Available 24/7, Quit Coach helps users manage cravings, stay motivated, answer questions in real time and signposts to local support where appropriate. It complements existing services, improves engagement and helps more people successfully become vape-free.
Healthy Weight Management
Supporting healthy lifestyles with confidence
Healthy Weight Management provides personalised, AI-powered support through familiar WhatsApp conversations, helping people achieve and maintain a healthier weight with trusted advice, practical guidance and ongoing encouragement.
Available 24/7, it delivers tailored behaviour change support, healthy eating advice, activity guidance and motivation, while signposting users to local weight management services where appropriate. It complements existing programmes, improves engagement and empowers people to make lasting, healthier lifestyle changes.
Trusted knowledge
Expert-Backed Advice
Get access to trusted information and resources.
Delivered in your language
Users can have a conversation with your knowledge in their language, 24/7
Chat where people are
Delivering your assistant on WhatsApp means we can meet users where they already are and encourage a conversation. Moreover, users can come back to messages and information provided.
Advice on demand
Users can get the answers they need when they need them.
How it works
Vida is designed for seamless deployment and intuitive use, ensuring maximum uptake by both councils and residents. It’s a standalone service with no reliance on existing infrastructure.
Secure data & Privacy
We build our solutions with the public sector’s critical needs for security and compliance at the forefront. Vida is underpinned by a robust, audited platform, ensuring trust and confidence from day one for your IT and Information Governance teams.
Visit our Trust PortalClient successes
Medway Council
We worked with Medway to deploy Quit Coach, providing residents across the local area with a personalised digital coach that offers 24/7 support, practical guidance and ongoing encouragement to help them successfully quit smoking.
East Sussex Council
We partnered with East Sussex to deploy Quit Coach, giving local residents access to tailored stop smoking support through an AI-powered digital coach that provides trusted advice, motivation and guidance throughout their quit journey.
Wigan Council
Working alongside Wigan, we deployed Quit Coach to extend the reach of local stop smoking services, providing residents with personalised, evidence-based support while helping increase access to support beyond traditional service hours.
“As a public health team, we’ve always embraced technology that can help support our interventions. Our “Text to Quit” service has been running for over 5 years now, supporting people on their journey to quit smoking. With the arrival of AI it made sense to explore how this technology could enhance this successful service. Last year we piloted use of AI within the Infant Feeding support service and the potential was massive. Through WhatsApp, we have the chance to support residents on their health journey and Bullet have been brilliant in understanding our needs and applying their AI tool to our needs. We are so excited about our new AI powered Quit Coach, and the support it can offer.”
– Scott Elliott, Medway Council
Ready to see the future of public service?
Get access to a demo to experience our secure AI solutions. You’ll get to see exactly how they work and choose which product you’d like to dive into.
