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Close Supporting Social Care, Independence and Family Wellbeing
Aida is our AI-powered social care platform, designed to help individuals, families, carers and professionals access the information, guidance and support they need. Built specifically for the complexities of modern social care, Aida provides trusted, personalised conversations that help people navigate services, understand their options and find support when they need it most.
Whether supporting an unpaid carer, a parent of a child with additional needs, or an adult seeking care and support, Aida delivers consistent, accessible guidance 24 hours a day while reducing pressure on frontline teams.
The Challenge
Accessing Adult Social Care information and advice can be complex, particularly for people who are seeking support during a difficult or unexpected period in their lives. Whether someone is looking for help for themselves, a family member or a person they care for, navigating services, understanding eligibility and finding the right information can often feel overwhelming.
Many people need support outside of normal working hours, while others face additional barriers such as language, literacy or confidence in accessing services. As a result, important information can be difficult to find, hard to understand or simply inaccessible when it is needed most.
For local authorities, increasing demand and limited resources place significant pressure on frontline teams. Valuable staff time is often spent responding to routine enquiries, signposting services and answering frequently asked questions, reducing capacity for more complex cases that require professional intervention.
The challenge is clear: people need accessible, personalised support when and where they need it, while councils need scalable solutions that improve access to information without increasing pressure on already stretched services.
Council Co-Designed ASC Digital Assistants
We currently support eight Adult Social Care digital assistants, each designed to address specific service areas and improve access to information, guidance and support.
Annie
Bradford Council
Cora
Norfolk Council
Rose
West Northamptonshire Council
Taylor
Norfolk Council
Sophie
Sheffield Council
Robin
Rotherham Council
Dee
Doncaster Council
Barney
Barnsley Council
Grace
Gloucestershire Council
The Solution
Aida works with local authorities and their partners to provide a trusted digital assistant that becomes an extension of the team. Available 24 hours a day, 7 days a week, Aida delivers personalised conversations that help people access information, understand their options and navigate support services with confidence.
Powered by your organisation’s knowledge, policies and curated content, Aida provides consistent, accurate guidance while also connecting users to live information such as local directories, community services and support resources. It can communicate in multiple languages, making information more accessible to diverse communities and helping people find support when and how they need it.
Developed in partnership with local authorities including Norfolk County Council, Bradford Council and West Northamptonshire Council, Aida has been designed to address the real-world challenges facing social care, carers’ services, SEND provision and family support. By helping people find answers more quickly, improving access to trusted information and supporting self-service where appropriate, Aida reduces pressure on frontline teams while enhancing the experience of those seeking help.
Whether supporting an adult looking for care, an unpaid carer seeking advice, or a parent navigating SEND services, Aida provides a scalable, accessible and person-centred way to connect people with the information and support they need.
Digital Assistants to Support the Adult Social Care Front Door
Aida combines trusted information, personalised conversations and intelligent automation to support every stage of the Adult Social Care journey. From improving access to advice and guidance through to proactive engagement, rich insight and robust governance, Aida helps councils deliver better experiences while reducing pressure on frontline teams.
- Trusted Advice & Guidance
- Scheduled & Broadcast Messaging
- Digital Assistance & Insight
- Guardrails & Human in the Loop
Trusted Advice & Guidance
- Improved Information Advice & Guidance offer in line with the Care Act 2014
- Reduced waiting times for trusted ASC advice & guidance
- Active signposting & improved self service even in complex and/or crisis situations
- Reduced demand at the ASC Front Door
- Extending contact centre hours to be 24/7
- Ability to blend 100s of sources of trusted information and advice for the most comprehensive, personalised support
- Technology to support contact centre staff & new starters
- Co-produced with people who draw on ASC services
Scheduled & Broadcast Messaging
- Improved prevention & crisis avoidance
- Managing the risk profile of the waiting well
- Improved gathering of feedback
- Supporting people with proactive messages to improve their journey through ASC services
- Reducing time, contact & complexity of care & support and/or financial assessments
- Improved engagement with and support of carers
- Ability to proactively & regularly engage with any cohort of ASC users
- Ability to alert everyone who has engaged with Aida in an emergency or crisis situation
Digital Assistance & Insight
- Expandable resource, able to manage 100s of simultaneous conversations
- Harnessing the best of AI to improve advocacy support for people e.g. writing emails or summarising key points and next steps for ongoing conversations
- Highly relevant, personalised support driven by contextual questions
- Improved ASC intelligence & structured insight data
- Ability to evidence real conversations showing how people have benefited from their interaction with Aida
- Detailed evidence of contact with seldom heard groups
- Comprehensive monthly insight reports
Guardrails & Human in the Loop
- Embedded safeguarding approach with human oversight
- Proactive safeguarding advice for people in crisis or facing an emergency
- All conversations fully audited via live management console
- Ability for a human to takeover the conversation where helpful or appropriate
- No ability for digital assistants to go off ASC-topic
- Highest level of cyber security certification & GDPR compliance
- Delivering & demonstrating innovation in a safe, proven and supported way
Real Stories, Real Impact
Supporting a Carer in Crisis
A sole carer supporting a parent with dementia reached out in crisis, feeling overwhelmed and urgently needing respite. The digital assistant responded with compassionate, personalised guidance, helping them understand their options, signposting urgent support services and providing clear next steps to access the help they needed during a particularly difficult time.
Cora, Norfolk Council Turning Confusion into a Clear Plan
A carer supporting their husband with Progressive Supranuclear Palsy (PSP) needed help understanding what support they were entitled to. The digital assistant provided personalised guidance on council tax relief, explained the application process specific to their local area and connected them with local carers’ support services, transforming a confusing situation into a clear, actionable plan.
Cora, Norfolk Council Supporting a Family in Crisis
A grandchild describing two elderly people with severe cognitive decline, self-neglect, dangerous weight loss, medication interference and incontinence, with a sole carer at breaking point and family refusing to act, was guided step by step toward a formal safeguarding assessment and carer support, potentially preventing serious harm.
Annie, Bradford Council Helping a Neighbour Make a Difference
Concerned neighbour seeking help for friend with hoarding and mental health struggles received comprehensive, trauma-informed guidance on safety assessment, consent-respecting intervention, and practical next steps with appropriate escalation pathways.
Rose, West Northamptonshire Council
Aida Supports
Aida: ASC Front Door
Helping people navigate Adult Social Care with confidence.
Aida: Front Door helps residents quickly access trusted information, guidance and signposting through a simple, conversational experience. Powered by your local knowledge and services, it helps people find the right support from their very first interaction.
Available around the clock, Aida improves the customer experience, promotes self-service and helps ensure enquiries reach the right place first time.
Aida: Waiting Well
Supporting people while they wait with confidence.
Aida: Waiting Well provides trusted information, personalised guidance and practical support for people waiting for Adult Social Care assessments, reviews or services. Powered by your local knowledge and pathways, it helps people understand what to expect, access relevant support and stay informed throughout their journey.
Available 24 hours a day, Aida improves the waiting experience, reduces uncertainty and helps people access the right information and support while they wait.
Aida: SEND Support
Making SEND information easier to access and understand.
Aida: SEND Support helps children, young people, families and professionals navigate SEND services through personalised, easy-to-understand conversations. Drawing on your Local Offer, pathways and support services, Aida provides trusted guidance whenever it is needed.
By helping families find answers more quickly, Aida improves access to support while reducing routine enquiries to SEND teams.
Aida: Connecting with Carers
Helping unpaid carers find support when they need it most.
Aida: Carer Connect provides unpaid carers with personalised information, advice and guidance through a trusted digital assistant available 24/7. From carers’ assessments and financial support to local services and wellbeing resources, Aida helps carers access the support available to them.
By making information easier to find and understand, Aida helps carers feel more informed, connected and supported throughout their caring journey.
Trusted knowledge
Expert-Backed Advice
Get access to trusted information and resources.
Delivered in your language
Users can have a conversation with your knowledge in their language, 24/7
Chat where people are
Delivering your assistant on WhatsApp means we can meet users where they already are and encourage a conversation. Moreover, users can come back to messages and information provided.
Advice on demand
Users can get the answers they need when they need them.
How it works
Aida is designed for seamless deployment and intuitive use, ensuring maximum uptake by both councils and residents. It’s a standalone service with no reliance on existing infrastructure.
Secure data & Privacy
We build our solutions with the public sector’s critical needs for security and compliance at the forefront. Aida is underpinned by a robust, audited platform, ensuring trust and confidence from day one for your IT and Information Governance teams.
Visit our Trust PortalClient successes
Norfolk Council
We worked with Norfolk Council to deploy our digital assistant as a resource for unpaid carers in the region. Offering support and checking in with wellbeing, Cora (the name for their assistant) provides a valuable contact for unpaid carers.
Bradford Council
We delivered “Annie”, a version of Aida, for Bradford residents to enable them to have a conversation with the wealth of adult social care information on offer. Being able to deliver advice 24/7 in multiple languages has eased pressure on the front door. Annie is available via web and on WhatsApp.
West Northamptonshire Council
We deployed “Rose” as an AI powered digital assistant to ease pressure on the call centre handling adult social care enquiries. Primed with advice, knowledge and signposts that call centre staff typically give out, Rose can help residents find the right information or links when they need them. Rose is available via web and on WhatsApp.
The main thing that is attractive to us is around the different languages – there are over 150 languages that are spoken in Bradford – the fact that Aida can communicate with some in their own language is a real bonus. I’d had previous meetings and demonstrations being shown chatbots – and this is really different – and I’m really impressed, as are my colleagues.
We want to ensure Annie [Bradford’s version of Aida] can give ASC information quickly and prevent people having to come through to the front door for signposting queries; it’s been really nice to see Annie grow and develop.
– Karen Hudson, Service Manager, Independence Advice Hub, Bradford Council
Ready to see the future of public service?
Get access to a demo to experience our secure AI solutions. You’ll get to see exactly how they work and choose which product you’d like to dive into.
