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Supporting people to quit vaping with personalised guidance, trusted advice and evidence-based support, available 24 hours a day.
Helping More People Quit Vaping, One Conversation at a Time
Quit Coach is an AI-powered digital vaping cessation assistant that provides personalised, evidence-based support whenever people need it. Available 24 hours a day, 7 days a week through WhatsApp, it helps people prepare to quit vaping, manage cravings, stay motivated and build lasting nicotine-free habits while extending the reach of existing stop smoking and vaping services.
The Challenge
Vaping has become increasingly common, particularly among young people and adults who may not realise they have developed a dependence on nicotine. While vaping can be an effective tool for smoking cessation, many people want to reduce or quit vaping but struggle to find accessible, evidence-based support tailored to their needs.
Traditional support services are often focused on smoking rather than vaping, leaving many people unsure where to turn for trusted advice. Others may be reluctant to seek help, unaware that support is available, or find it difficult to access services at the moment they are most motivated to make a change.
For local authorities and public health teams, there is growing demand to provide effective vaping cessation support alongside existing stop smoking services, while making the best use of limited resources and engaging a broad range of communities.
Quit Coach: Vaping has been developed to address these challenges by providing a trusted, AI-powered digital vaping coach available 24/7 through WhatsApp. Delivering evidence-based guidance, personalised behaviour change support and practical tools, Quit Coach helps people reduce or quit vaping with confidence while extending the reach and impact of local vaping and tobacco dependence services.
24/7 support whenever people need it
Available through WhatsApp, Quit Coach provides instant access to evidence-based stop vaping advice, personalised support and practical tools whenever people need them.
Everything stored in one place
Quit Coach brings together evidence-based guidance, personalised behaviour change support and practical quit tools into a single digital experience, helping more people successfully quit vaping while extending the reach of local stop smoking services.
Personalised and customised quitting plan
An AI companion which analyses users’ habits and preferences, creating a custom plan with realistic goals and strategies that work for them. It’s not a one-size-fits-all approach.
Accessible, inclusive support for everyone
By providing support in multiple languages through familiar digital channels, including WhatsApp, Quit Coach removes barriers to accessing stop smoking support and helps reach people who may not otherwise engage with local services.
The Solution
Quit Coach: Vaping provides personalised, evidence-based support for people who want to reduce or quit vaping. Available 24/7 through an AI-powered digital assistant on WhatsApp, Quit Coach delivers tailored conversations that help users understand their nicotine dependence, build confidence, manage cravings and develop healthier habits that support long-term success.
Powered by evidence-based behaviour change techniques and trusted clinical guidance, Quit Coach brings together practical advice, personalised quit plans, progress tracking and ongoing encouragement into a single, easy-to-use experience. Users receive instant answers, timely reminders and tailored support based on their goals, preferences and stage of their quit journey, while retaining access to local vaping cessation services and healthcare professionals whenever additional support is needed.
Developed in partnership with public health organisations, Quit Coach improves accessibility through multilingual support, extends the reach of existing vaping and tobacco dependence services and helps reduce demand on frontline teams by providing personalised support outside of normal working hours. It also generates valuable insights into engagement, behaviour and outcomes, helping organisations continually improve their vaping cessation programmes.
The result is a more accessible, engaging and responsive vaping support service that empowers more people to reduce or quit vaping, improves long-term outcomes and enables public health teams to support more people with the resources they already have.
Support where people already are
People don’t want another app or another website. They want quick, reliable answers through a channel they already use everyday.
Trusted knowledge in plain English
Available whenever motivation strikes
Whether it’s first thing in the morning or late at night, Quit Coach is always there with instant, personalised support.
Like talking to someone who understands
Natural, conversational guidance makes it easy to ask questions without feeling judged or embarrassed.
Celebrates every milestone
From the first smoke-free day to long-term success, Quit Coach helps users recognise and celebrate their achievements.
No apps, No appointments
Accessible through WhatsApp, users can get support from a familiar platform they already use every day.
How it works
Vida: Quit Coach Vaping is designed for seamless deployment and intuitive use, ensuring maximum uptake by both public health teams and residents. It’s a standalone service with no reliance on existing infrastructure.
Secure data & Privacy
We build our solutions with the public sector’s critical needs for security and compliance at the forefront. Vida is underpinned by a robust, audited platform, ensuring trust and confidence from day one for your IT and Information Governance teams.
Visit our Trust Portal
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– Karen Hudson, Service Manager, Independence Advice Hub, Bradford Council
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