71% of Aida conversations are with seldom-heard groups!

New data from across our Aida services shows that 71% of conversations with our digital advisors are with people from seldom-heard groups. These residents often do reach the adult social care front door, but traditional channels rarely capture who they are. Aida’s insight reporting gives councils clear evidence of who they’re reaching, helped by features that make it easy for everyone to get in touch, including:

💬 Conversations on WhatsApp, a channel most people already use every day
💬 Voice notes, so nobody needs to type
💬 Support in dozens of languages
💬 A local name and voice for each council, such as Annie in Bradford

Missed our September webinar on evidencing seldom-heard groups? Watch the recording.